Ian Shive ROCKS the web with his new new book

I met Ian Shive at an Aurora meeting last year. An amazing man with a very contagious smile and outlook on life. Truly an interesting individual. Recently, Ian put together a book called The National Parks: Our American Landscape found here, which is filled with truly amazing nature photos. I really admire the way he captures light in such a way. Truly amazing.
Part of his marketing for this book has been his prodcution of four webisodes titled Wild Exposure with Ian Shive. But he doesn't stop there. What he then did was market these videos (6 inutes each) to broadcasters and now Current TV will be shown to 50 million US households. Now how would anybody be able to do something like that in the past? With little budget on top of that?
Ian really did a great job and I am sure his approach is already being copied and used as a template for more to come. This saturation marketing is what the businesses want and eventually will need if they expect to get their product out.
As visual communicators, it is your job to start developing these ideas and collaborating with the right people to make these dreams happen for the client.

I can't wait to see what Ian's return on investment is. But even if it is minimal it still is something I am sure he will be very proud of.

Check out an interview with him on this project at LiveBooks blog .

Wild Exposure with Ian Shive from Ian Shive on Vimeo.